Work Gamification Startup Centrical Raises $13 Million

Centrical, formerly known as GamEffective, develops technology that tracks the performance of employees and provides them with challenges and prizes to incentivize productivity

Work gamification startup Centrical, formerly known as GamEffective, has raised a $13 million series C funding round, the company announced Monday. The round was led by Tel Aviv-based Aleph Venture Capital and existing investor Jerusalem Venture Partners (JVP) with participation from Luxembourg-based La Maison Compagnie d’Investissement, and Tel Aviv-based 2B Angels.